Octane Island: Supercheap Auto's Hollywood-Inspired Ad Campaign

2024-04-02 19:00:00

Octane Island: Supercheap Auto's Hollywood-Inspired Ad Campaign
Twelve race cars, eight months of production, three countries, and one Hollywood star! This massive video showcased the best performing oils of 2017 in style.

As part of Supercheap Auto’s Octane Island // Best Performing Oils campaign, this exciting production managed to squeeze an entire action movie into an epic three-minute ad.

The team

This video was created by production company The Dreamers, who produced lots of material for The Best Performing Oils campaign. Their videos have received more than 60 million views worldwide, far exceeding expectations and setting a new bar for automotive advertising in Australia.

The Dreamers got Danny Trejo on board for this production, a Hollywood star famous for his roles in Breaking Bad and Sons of Anarchy. Although the original ad with Trejo announcing "Welcome to Octane Island," is not available online, the rest of this epic ad certainly is...

The muscle cars

The video features some of the most powerful muscle cars on the planet, the kind of cars known for explosive head-turning displays at motorsport events. These vehicles were filmed at a series of exotic locations, where they were put through various precision and stunt driving sequences.

Each vehicle is sponsored by a different fuel brand, with Castrol, Penrite, Nulon, and Gulf Western making an effort to demonstrate their superior performance.

The Castrol car is a 1973 Holden Monaro HQ GTS also known as Castrol Hanful.

The Penrite car is a 1969 Holden HT Premier, the Nulon car is a 1973 Ford Mercury Comet, and the Gulf Western car is a 1968 Holden Monaro HK GTS.

The production

While the cars are the unmistakable stars of the show, Supercheap didn't stop there. Along with Danny Trejo, the ad also features Bliss n Eso doing an interpretation of the Creedence Clearwater Revival song "Fortunate Son." With the Aussie hip-hop and classic rock bases well and truly covered, there really is something for everyone. This powerful track has featured in many movies, giving this ad even more cinematic appeal.

The Octane Island // Best Performing Oils campaign was shot in three exciting locations. From an abandoned power station in rural NSW to the neglected Calder Park Raceway in Melbourne and the iconic Hashima Island in Japan, The Dreamers didn't hold back. All in all, the production involved 60+ crew, 85 flights, and more than 800 hours of VFX. Check out and enjoy the video below:

With stunt drivers in charge of high-performance vehicles, and pyrotechnics teams bringing the fire and smoke, this amazing three-minute production has all the spirit of a Hollywood movie. 

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